I came across this image today while in town. I really wanted to get further away and show the whole of the vehicle it adorned but sadly it was parked so close to a wall that I could only get the main image and then, only at an angle.
So – to explain. The image was printed on the side of a DHL courier van. Just this picture and the DHL logo as I recall. Close up, the pair of female eyes peeping through a letterbox looked wet, as if she had been crying.
I actually walked past the van and then started to ponder just what the intent of this image is. My first reaction was that this woman is so frightened of the man from DHL she has to peep through the letterbox to check it’s not him before opening the door. There again, maybe she can’t get the door open and is appealing to the DHL man to call a locksmith. Perhaps she is trying to say that she has been tied up in her hallway by a gang of thugs and needs help. Or maybe she is in love with the DHL man and doesn’t trust what she may do if she opens the door to him. I guess she might just be very short and can’t reach the door handle.
Whatever it is supposed to mean it doesn’t exactly inspire me to use DHL the next time I need a courier.
I think it’s DHL latest “minority friendly” advertising campaign